Four campaigns for every chapter goal
Pick the campaign that fits where your chapter is today. Each one is requested in the Higgins dashboard, built by the Higgins team and tracked through to a final recap.
Chapter Growth
An ongoing recruiting push to fill open seats.
Best for: Chapters with open seats or a recruiting goal.
Visitor Days
A themed meeting where members bring guests.
Best for: Chapters reconnecting with past visitors.
Special Chapter Event Days
Celebrations, mixers or milestone events opened to prospects, past visitors or the community.
Best for: Chapters hosting a celebration, mixer or milestone event.
Accelerate Months
A month-long growth sprint toward one numeric goal.
Best for: Chapters ready for an intensive growth push.
Compare campaign types
| Campaign | What it is | How Higgins runs it | Best for |
|---|---|---|---|
| Chapter Growth | An ongoing recruiting push to fill open seats. | Prospects are matched to your open classifications and invited, with a likely referrer copied in. | Chapters with open seats or a recruiting goal. |
| Visitor Days | A themed meeting where members bring guests. | Visitors from the past 12 months are re-invited, with messages tailored by profession. | Chapters reconnecting with past visitors. |
| Special Chapter Event Days | Celebrations, mixers or milestone events opened to prospects, past visitors or the community. | Higgins invites the audience you choose — prospects, past visitors or your wider community — to your event. | Chapters hosting a celebration, mixer or milestone event. |
| Accelerate Months | A month-long growth sprint toward one numeric goal. | Visitor outreach, prospecting and a best-seats push are combined into one focused month. | Chapters ready for an intensive growth push. |
Table 1. The four Higgins campaign types at a glance.
Every campaign follows the same six steps
Figure 1. Request, templates, send & track, weekly updates, add-ons, recap.
Ready to launch your next campaign?
Tell Higgins what you need — the campaign type, goal, date and location — and the team builds, sends and tracks it with you.
Contact Higgins opens an email titled “Getting Higgins Campaigns” with a short form for your details. Getting started requires signing in at higgins.ai. Prefer to talk? Call 1.888.868.6021.