Glossary
Higgins campaign terms, defined
Plain-language definitions of the words you will see in the Higgins campaigns dashboard.
- Chapter Campaign
- A managed outreach effort run by the Higgins team for a chapter.
- Visitor Day
- A themed meeting where members bring guests.
- Missing Classification
- A business type a chapter does not yet have.
- Contact Sphere
- A group of related businesses that refer to each other.
- RSVP Tracking
- Higgins tracking of opens, clicks and RSVPs for each invitation.
- Weekly Status Update
- A weekly report that flags personal follow-ups.
- Campaign Recap
- The final report: invites, RSVPs, attendance and next steps.
- Best-Seat Recruitment List
- A shareable list of the seats most worth filling.
- Ready-to-Invite Prospects
- A prepared list of prospects to invite.
- Accelerate Month
- A month-long growth sprint toward one numeric goal.
Ready to launch your next campaign?
Tell Higgins what you need — the campaign type, goal, date and location — and the team builds, sends and tracks it with you.
Contact Higgins opens an email titled “Getting Higgins Campaigns” with a short form for your details. Getting started requires signing in at higgins.ai. Prefer to talk? Call 1.888.868.6021.