The Higgins campaign process
How a Higgins campaign works
Six steps take you from a goal to a final Campaign Recap. You approve the messages; Higgins does the sending, tracking and reporting.
Figure 1. The six-step campaign process.
The six steps in detail
- Tell Higgins what you need Choose the campaign type and share your goal, date, and location or Zoom link.
- Higgins builds and you approve Outreach templates are personalized by profession. You review and approve them before anything is sent.
- Higgins sends and tracks Automated emails go out while Higgins tracks opens, clicks and RSVPs.
- You get weekly status updates Each update flags the people who deserve a personal follow-up from you.
- Optional add-ons Add Best-Seat Recruitment Lists and Ready-to-Invite Prospects to widen the pool.
- Campaign Recap A final recap covers invites, RSVPs, attendance and next steps.
What you provide, and what Higgins delivers
You provide
- Campaign type
- Your goal
- The date
- Location or Zoom link
- Approval of the outreach templates
- Personal follow-up where Higgins flags it
Higgins delivers
- Profession-personalized outreach templates
- Automated email sending
- Open, click and RSVP tracking
- Weekly status updates
- Optional Best-Seat Recruitment Lists and Ready-to-Invite Prospects
- A final Campaign Recap with next steps
Where you request and track campaigns
Chapters request and track campaigns in the Higgins Chapter Campaigns dashboard. See the campaigns dashboard or open the Chapter Campaigns Portal. To get started you will need to sign in at higgins.ai.
Ready to launch your next campaign?
Tell Higgins what you need — the campaign type, goal, date and location — and the team builds, sends and tracks it with you.
Contact Higgins opens an email titled “Getting Higgins Campaigns” with a short form for your details. Getting started requires signing in at higgins.ai. Prefer to talk? Call 1.888.868.6021.