Higgins campaign · Chapter Growth

🌱 Chapter Growth

An ongoing recruiting push that fills your open seats. Higgins matches prospects to your Missing Classifications, invites them, and copies a likely referrer in — so every invitation has a reason to be read.

Who it’s for

  • Chapters with open seats or a recruiting goal
  • Teams that want steady, ongoing outreach instead of one-off pushes
  • Leaders who want every invitation tied to a specific missing business type

Optional add-ons

  • Best-Seat Recruitment Lists to focus on the seats worth filling first
  • Ready-to-Invite Prospects for chapters that want to start inviting immediately
How a Chapter Growth campaign runs

What Higgins does, step by step

  1. Match. Higgins identifies prospects that fit your open classifications (Missing Classifications).
  2. Personalize. Templates are written by profession and approved by you.
  3. Invite. Prospects are invited by automated email, with a likely referrer copied in.
  4. Track. Opens, clicks and RSVPs are tracked and flagged for your personal follow-up.
  5. Report. Weekly status updates and a final Campaign Recap show what worked.

Where this campaign sits in the Higgins process

Chapter Growth — the six-step processChapter Growth — the six-step process1Request2Templates3Send & track4Weekly updates5Add-ons6Recap

Figure 1. Highlighted steps are the ones that matter most for Chapter Growth.

Chapter Growth FAQ

What is a Chapter Growth campaign?

An ongoing recruiting push to fill open seats. Prospects are matched to your open classifications and invited, with a likely referrer copied in.

Who is Chapter Growth for?

Chapters with open seats or a recruiting goal.

Do I approve the messages?

Yes. Higgins builds outreach templates personalized by profession and you approve them before they are sent.

How do I request this campaign?

Use any Contact Higgins button or the Request a campaign page, share your goal, date and location or Zoom link, and sign in at higgins.ai to get started.

Ready to launch your next campaign?

Tell Higgins what you need — the campaign type, goal, date and location — and the team builds, sends and tracks it with you.

Contact Higgins opens an email titled “Getting Higgins Campaigns” with a short form for your details. Getting started requires signing in at higgins.ai. Prefer to talk? Call 1.888.868.6021.