Higgins campaigns: frequently asked questions
Quick answers about campaign types, the process, tools and how to start.
What is a Higgins campaign?
A Higgins campaign is a managed outreach effort run by the Higgins team for your chapter. You tell Higgins your goal, date and location; Higgins builds personalized outreach, sends and tracks it, reports weekly and delivers a final recap.
What campaign types are available?
There are four: Chapter Growth (an ongoing push to fill open seats), Visitor Days (a themed meeting where members bring guests), Special Chapter Event Days (celebrations, mixers or milestone events) and Accelerate Months (a month-long growth sprint toward one numeric goal).
How does a campaign work, step by step?
Six steps: (1) tell Higgins what you need, (2) Higgins builds profession-personalized templates and you approve them, (3) Higgins sends automated emails and tracks opens, clicks and RSVPs, (4) you receive weekly status updates with flags for personal follow-ups, (5) optional add-ons such as Best-Seat Recruitment Lists and Ready-to-Invite Prospects, and (6) a final Campaign Recap.
Do I have to approve the messages?
Yes. Higgins builds the outreach templates, personalized by profession, and you approve them before they go out.
Can I send the emails myself?
Yes. Email campaigns can be sent automatically by Higgins, or you can copy and paste the templates and send them from your own email.
Does Higgins support languages other than English?
Yes. Multi-language templates are available, with Spanish, Chinese and French among the examples.
What are Best-Seat Recruitment Lists?
They are lists of the seats most worth filling. You can share them on Facebook or through a Higgins login link.
What are Ready-to-Invite Prospects?
A prospect list prepared for your campaign so you can start inviting right away.
What is a Missing Classification?
A business type your chapter does not yet have. Higgins matches prospects to your Missing Classifications so every invitation fills a real gap.
What is a Contact Sphere?
A group of related businesses that naturally refer to each other. Higgins uses Contact Spheres to find the best prospects and to copy a likely referrer on an invitation.
How do I get started, and who do I contact?
Use any Contact Higgins button to email support@higgins.ai with the subject “Getting Higgins Campaigns”, or call 1.888.868.6021. To get started you will need to sign in at higgins.ai. Higgins support is available 24/7.
Ready to launch your next campaign?
Tell Higgins what you need — the campaign type, goal, date and location — and the team builds, sends and tracks it with you.
Contact Higgins opens an email titled “Getting Higgins Campaigns” with a short form for your details. Getting started requires signing in at higgins.ai. Prefer to talk? Call 1.888.868.6021.